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Bakkt has announced that it will acquire loyalty program provider Bridge2 Solutions in a move that could open up a trillion-dollar market for the fledgling crypto exchange, according to the CEO of its parent company, the Intercontinental Exchange (ICE).
Bridge2 is a loyalty rewards platform for merchants and financial institutions with a combined total of $60 billion worth of reward points, according to Fortune. Bakkt intends to leverage Bridge2’s existing merchant relationships to build out its own consumer app. Bridge2 also operates a pilot project called Loyalty Pay, which, when integrated with Bakkt, will allow merchants …
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